They will be all smiles at Nine today and in panic stations at TEN after the first post-Olympics figures are in.
In a nutshell, Underbelly: Badness topped the night with 1.78m viewers with Big Brother launching to 1.61m viewers.
But it has come at the expense of TEN’s new talent show. Everybody Dance Now plummeted to just 304,000 viewers losing over half the MasterChef: All Stars lead in (702,000). The show already has “disaster” stamped all over it.
Shares for the night saw Nine lift above its Sunday performance with 38.6% to Seven’s 27.7%, ABC 17.3%, TEN in fourth place on just 13.4% and SBS on 3.1%.
Nine’s promotion and planning paid off for the first night. Underbelly: Badness (1.78m) floated to the top above the noisier Big Brother launch (1.61m), the latter was a big hit with social media last night. Nine News (1.25m) followed for Nine then ACA (1.02m), Closing Ceremony (1.00m for the live morning broadcast / 864,000 for the primetime replay) and 569,000 for Hot Seat.
Seven fared well under the circumstances and can be relieved with its numbers given Nine’s assault on viewers. Seven News (1.34m) led for Seven then Today Tonight (1.26m), Home and Away (1.02m), Once Upon a Time (799,000), The Amazing Race Australia (787,000), Deal or No Deal (648,000) and Body of Proof (518,000).
ABC News (1.04m) topped ABC1 then Australian Story (935,000), 7:30 (844,000), Media Watch 677,000, Four Corners (661,000) and Q & A (505,000).
There is no good news for TEN which could not rise above TEN News (753,000). MasterChef: All Stars was 702,000, The Project 6pm was 427,000. Everybody Dance Now (304,000) has paid the price of launching early with a flawed format and questionable casting -despite having some strong dancers giving their all. It was lower than The Bold & The Beautiful (408,000). Yesterday the show was canned by media headlines (this site gave it one day’s grace given it was against Olympics, but now all bets are off).
SBS ONE also had a low night even by its own standards. Mythbusters was 167,000, Man vs Wild was 148,000 and World News Australia was 140,000.
How To Train Your Dragon on 7mate topped multichannels with 335,000.